Bear Creek Defense
Logo Package
The client had a logo she had put together, that included many elements she liked. It was cluttered, and more suited for a piece of artwork than a logo. My main goal was to make something more simple, that brought together her desire to work with women, and have a mother bear protectiveness.
I handwrote the font for 'Bear Creek' to bring in the feminine, while I used a strong, black font for a bold, masculine look. The paw is of the bear, protecting her cubs.
To finish the project, I mocked up a few examples of how my client could use her new logo.
